Everyone wants to be a part of Twitter-mania. But it seems that one UK start-up may have gone too far. Yesterday, it was reported that Twitter Partners, a London-based marketing agency and consultancy that says it can help brands better manage their Twitter profiles and reputations, was being backed by the microblog itself.
But writing on the company's blog Thursday, co-founder Biz Stone said that it had "no official business arrangement," with the UK-based consultancy, which is being backed by some of the UK's "dotcom darlings" including Lastminute.com co-founders Brent Hoberman and Martha Lane Fox. Stone wrote, "The name, branding, and suggestion that Twitter has some kind of equity partnership or an agreement of any kind in place is misleading and wrong." Stone also said they were in talks with the agency to "clear up the confusion," suggesting that Twitter Partners will have to rebrand. Not the best outcome for a company pitching itself as being able to better manage the reputations of others.
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