8 Steps For Building Community On Twitter: Tips For Membership Organizations

Twitter can be a great space for building community around your membership-based organization, whether you work for a professional society, trade association or a cause-related nonprofit.

Here’s a quick eight-step rundown of how to set up a Twitter account for your “.org”. This isn’t the only way, of course. But if you are starting from scratch, this is what we’re finding works the best.

1. Set up a main “umbrella” account for the organization - e.g. @ORGtweets or just @ORG (”ORG” being whatever your acronym is).

Why? So people can find you easily. In the description, put in a nutshell what the organization does. A mission statement in under 140 characters, for example. (Be pithy - people like that. There are lots of other places you can be boring). For the website link field of the profile, create a Twitter landing page on your website which says, “Welcome to the Twitter page for [ORG]! We’re glad you’re here. Here’s what we’re all about. Here are some of the things we tweet about. And here are our team members, should you be interested in following them too.” Then list your staff on Twitter as per #2.

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